Showing posts with label Indian brands. Show all posts
Showing posts with label Indian brands. Show all posts

Friday, May 21, 2010

Top 100 Brands of India

Top 5

Nokia

Nokia has established itself as the market and brand leader in the mobile devices market in India. It manufactures a wide range of mobile devices and provides people with experiences in music, navigation, video, television, imaging, games and business mobility through these devices. It handles research and development, network infrastructure

businesses and company handsets.

With the global launch of Ovi, the company's Internet services brand name, Nokia is renewing itself to be at the forefront of the convergence of internet and mobility. It has three Research & Development centers in India, based in Hyderabad, Bangalore and Mumbai. Nokia has its manufacturing unit in Chennai.

Colgate

started in 1937, which was a time when hand-carts were used to distribute Colgate Dental Cream, Colgate-Palmolive (India) is today one of the widest distribution networks in India, a logistical marvel that spans around 4.5 million retail outlets across the country, of which the Company services 1.5 million outlets directly. Its major product areas include household and personal care products, food products, health care and industrial supplies, and sports and leisure time equipment.

Lux

Lux soap was launched in India in 1929. The very first advertisement in 1929 featured Leela Chitnis as its brand ambassador. It was branded in India as "the beauty soap of film stars'.

Today, the brand is still heavily advertised in India using Bollywood stars. Madhubala, Mala Sinha, Hema Malini, Sridevi, Madhuri Dixit, Juhi Chawla, Karisma Kapoor, Rani Mukerji, Aishwarya Rai, Amisha Patel, Kareena Kapoor and Tabu have all been past brand ambassadors. Priyanka Chopra is the present brand ambassador of Lux.

Lifebuoy

Popular for over 100 years in USA, the light red soap is still available in india. Lux stands for the promise of beauty and glamour as one of India's most trusted personal care brands. Since 1929, Lux in step with the changing trends and evolving beauty needs of the consumers, offers an exciting range of soaps and Body Washes with unique elements to make bathing time more pleasurable.

Dettol

Dettol is the name of a commercial liquid antiseptic belonging to a product line of household products, Dettol is the gold standard of effective germ kill recommended by medical experts and healthcare professionals for its proven ability to protect families from germs. The brand remains up to date through the launch of new products relevant to changing lifestyles such as hand sanitizer, liquid hand wash, shower gel, all purpose cleaners, and antibacterial wipes.

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These are India's most valuable brands

The 25 brands in the Brand Finance league table are ranked on brand value: the value of the asset at a point in time assessed using the relief royalty method.

A prerequisite of the top Indian brands was that they were listed in the top 500 on the Bombay Stock Exchange - which is why brands like Hutch, Sahara India Pariwar and Kingfisher Airlines were not included. The top 500 by market capitalisation were shortlisted to 50, of which the top 25 made the final ranking.

In some cases, the lack of information on the Indian businesses of certain major international brands (Coca-Cola, Pepsi and so on) meant they had to be left out. Holding companies that own a portfolio of branded businesses (Hindustan Lever, for instance) were excluded, since it isn't possible to identify revenue streams for individual brands from publicly available sources.

Not surprisingly, Indian Oil Corporation emerges as the most valuable brand with a trademark value of $5.6 billion.

This value accounts for 40 per cent of IOC's market value, representing the amount by which the brand is likely to enhance the company's future cash flows. But despite its high value IOC is at risk of losing the brand revenues it currently enjoys to more powerful brands like Bharat Petroleum in the future.

HOW THEY STACK UP
Brand

Trademark


value (Rs m)

Indian Oil Corporation250,636
State Bank Of India137,965
Bharat Petroleum Corp Ltd134,673
Tata Consultancy Services123,485
Reliance Industries122,240
Hindustan Petroleum Corp Ltd116,271
Oil & Natural Gas Corp 88,822
Tata Motors 84,652
ICICI Bank76,777
Wipro67,681
ITC64,406
Infosys Technologies63,534
Gail India58,178
Bharti Televentures54,018
Tata Steel44,059
Larsen & Toubro39,658
Ranbaxy Laboratories29,038
Bajaj Auto27,186
Satyam Computer Services24,302
Hero Honda Motors20,580
Industrial Development Bank of India18,830
Housing Development Finance Corp14,665
HDFC Bank 11,992
Jet Airways India 10,410
Grasim Industries 8,003

State Bank of India and Bharat Petroleum Corp follow in second and third place respectively, with brand values of just over $3 billion each. SBI has improved its brand power by engaging with consumers and developing products and services that are differentiated.

However, the bank still has enormous value potential and has only scratched the surface as of now. If SBI continues to invest in marketing and pushing up its service delivery, it will give other banks a run for their money.

Meanwhile, BPCL's pioneering efforts in retail marketing, including branded petrol, petrocards, fleet cards, convenience stores, one-stop shops and its "Pure for sure" logo still give it the edge over other oil PSUs. It is aggressively looking at increasing non-fuel revenues by leveraging its brand.

The first set of private sector brands, Tata Consultancy Services and Reliance Industries, follow, both worth over $2.7 billion each.

It will be interesting to see how the two brothers extract value from the Reliance brand in future, given that Reliance Communication Ventures is now listed and Mukesh Ambani's retail plans are in overdrive. There are also some strategic issues that remain unresolved, including how the corporate brands of the two groups will be separated and yet at the same time keep the Reliance brand robust.

The top echelons have some diversity in terms of Tata Motors, demonstrating the company's focused strategy of cross-border acquisitions, strategic alliances and a steady stream of new product launches - Ace, Dicor, Starbus and Globus and its commitment to build the Rs 1 lakh car. This brand is ready to make a global mark.

Smaller banks, such as ICICI Bank, are rapidly boosting their brand power by offering customers holistic financial services and a certain level of functional and service delivery.

While SBI and Bank of Baroda are waking up to the role of the brands inside their businesses, ICICI Bank is now trying to forge an emotional connection with its customers with its Hum hai na communication.

The benefits of ICICI leveraging its brand are visible - it has registered 95.61 per cent five-year CAGR growth of fee income. Fee income is a good barometer to gauge a bank's efficiency in using its brand and customer capital through cross selling. All other Indian banks - including HDFC Bank - have a lot of catching up to do.

Despite the fact that TCS is smaller in terms of brand value than IOC, it is India's most powerful brand in terms of its ability to sustain earnings into the future with the least risk. If TCS continues build up intellectual property, create strategic alliances and extend its footprint into new services where it can extract volume and premium, its rise in the value table will not be surprising.

Wipro emerges as the second most valuable and powerful IT brand. This comes after a year of acquiring firms, giving Wipro access to new skills and intellectual property, upping marketing spends and ramping up to scale the consultancy target.

Wipro's product engineering and design services are especially pushing hard to deliver on innovation to create and sustain revenue streams for the future. The evidence towards a more IP and marketing driven model lies in the number of patent applications that have been made by TCS and Wipro over the past three to four years.

For an industry caught between run-of-the-mill software services and high-end products, IP licensing and sales will not only boost financial returns but also build long-term competitive advantage.

Infosys has made some inroads into high end consulting. However, it needs to urgently review its IP and marketing investments and come out victorious in the battle to protect its well-known trademark.

Despite the fact that Indian IT companies have created some salience in the global IT market, they trail when it comes to intellectual property and brand building skills. As labour arbitrage slips away, it is only the exponential value created by intangibles like the brand and IP that will propel them into the +$10 billion league of global players.

Ranbaxy is the only pharmaceutical brand to make the cut in terms of brand value. While Ranbaxy leads the pack in terms of IP development and filings, it is worth noting that Indian pharmaceutical companies are way ahead in IP development compared to their software peers.

Clearly, patents and brands will drive their business models in the medium term as their mainstay generics business is getting increasingly crowded and margins come under acute pressure. The only way forward is to develop a pipeline of new products backed by marketing and intellectual capital muscle.

There is an interesting story unfolding in the motorcycle industry and brands are at the centre of it. Hero Honda Motors has a spectacular track record; however, there is a tricky question facing the company.

Is it Honda that is making it a Hero? Bajaj has evolved into a mature stand-alone brand post its divorce from Kawasaki and has even gone on to develop proprietary technology.

As Honda Motorcycle and Scooter India aggressively invests in production capacity and sub brands like Unicorn and Shine, Hero Honda's future brand earnings are far more at risk than Bajaj's.

The key takeawaysBrand power is in your hands: As the constraints on capital, technology and regulatory environment lifts, the heavy bias towards companies who enjoyed monopolistic markets is shifting to high octane, customer savvy companies.

Who will customers turn to? Who will they award their loyalty to over time? The Brand Finance index of India's most powerful brands is peppered with a set of diverse companies across various sectors, including airlines, steel, automotives, telecommunications, banking and FMCG.

Clearly the economic role of the brand is not limited by the industry type or size; if leveraged it can be a great leveller.

Brand power matters: Brands with the ability to cut through this highly competitive and maturing marketplace will determine who can secure the lucrative cash flows in the future.

This is partly about scale and technology; however, it is also about investing in and building brands that work - brands that matter more to customers and employees, and which effectively innovate to sustain relationships that ensure value creation.

Importantly, there is a mind shift required to delegate the supervision of tangible assets (land, buildings and factories, laying lines and towers) to operational managers and redirect top management attention and time to building value in intangible assets.

To unlock this huge reservoir of value, boards and CEOs have to insist on a governance framework that analyses the impact of brand and other intangible assets on shareholder value.

(David Haigh is group CEO, Brand Finance; Unni Krishnan is MD, Brand Finance, India)

Methodology: How we did it

The list of most valuable brands was calculated using the royalty relief approach. This intuitively simple approach assumes a company does not own its own brand and calculates how much it would need to pay to license the brand from a third party. The present value of that stream of (hypothetical) royalty payments represents the brand value.

The royalty relief methodology was chosen for two reasons. Firstly, tax authorities and courts favour this methodology because it calculates brand values by reference to documented, third-party transactions; and secondly, because it can be performed on the basis of publicly available financial information. This method also ensures these results are directly comparable year on year.

Only public data was used to calculate the value of the top Indian brands - the data that the brand owning companies publish about themselves (in annual reports, analysts briefings, press articles, syndicated market research and so on). There was no access to private data or to senior management interviews as there would be in a formal valuation.

Moreover, the brands were looked at without further segmentation: TCS, for instance, was assessed as a whole, whereas valuing it formally would have entailed aggregating it from a series of perhaps 30 segments separated by verticals and by geography.

The brand value is the value of the asset at a certain point of time. This, in fact, is the value that the brand is creating for its owners today from its current economic use. It is not an attempt to estimate the cost of replacing it, nor does it represent what has been expended to create it.

A four-step process was applied to arrive at the brand value. Obtain brand-specific financial and revenue data; establish royalty rate for each brand, calculate brand strength score and determine royalty rate range; calculate future royalty income stream; and lastly, discount future royalty stream to a net present value, which is the value of the brand.

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Top 5 Indian brands to look out for in 2010

India's largest dairy co-operative, Amul is eyeing a big leap with Rs 10, 000 crore turnover next fiscal. Then there are other Indian brands such as Bharat Electronics, Mahindra Group, Bharti Airtel and Dabur who have established themselves as frontrunners across the sectors. Some of them are fast emerging as the face of India Inc in markets across the world. A quick glance at the top five brands of India to look out for in 2010. These are the names who are either likely to hit Rs 10,000 crore turnover in the near future or they have already surpassed this figure in terms of sales.

Top 5 Indian brands to look out for in 2010

The birth of Amul at Anand, Gujarat in 1946 provided the much needed boost to the cooperative dairy movement in the country. Looking at the consistant growth so far, Amul hopes to cross the turnover of more than Rs 10,000 crore in the next fiscal. Photo Courtesy: Amul India

Amul: The Taste of India

Constituted in 1946, the home-grown Amul, has made a big contribution in making India the world's largest milk and milk products producer.

"In the current financial year, Amul is expecting a turnover of over Rs 8,000 crore and with the kind of growth we are witnessing, Amul would cross the turnover of more than Rs 10,000 crore in the next fiscal," Gujarat Cooperative Milk Marketing Federation (GCMMF) Managing Director B M Vyas told PTI.

Vyas added, that the group turnover of all the 13 co-operative units has already surpassed Rs 11, 000 crore mark in the current fiscal itself.

However, success stories of emerging brands of India do not stop at Amul.


Top 5 Indian brands to look out for in 2010

Bharat Electronics Limited (BEL) manufactures advanced electronic products for the Indian defence system. BEL was a part of the Integrated Guided Missile Development Program in which along with the Defence Research and Development Organisation (DRDO), it developed India's medium range surface-to-air missile, Akash (shown in picture). Photo Courtesy: Reuters

BEL: The missile maker

The Bangalore-based Bharat Electronics Ltd (BEL), with Navratna status conferred by the government, is chasing a turnover target of Rs 10, 000 crore by 2012. BEL is the only company that has business presence across the Indian defence system. To achieve the target, BEL plans to utilise facilities available in its nine factories across the countries and avoid making huge investments.

BEL's chairman and managing director Ashwani Kumar Datt, in an interview with country's leading business daily, said, "BEL has appointed KPMG, a global consulting firm, to help identify future market opportunities for growth. The idea is to get into these fields in the next three to four years and generate an additional Rs 500 crore business annually."

"We have set a challenging target because it gives direction to our employees. It is feasible because of some specific things happening. The order book is very large for radar and naval systems. Our strategic business units (SBUs) at Ghaziabad and Bangalore is well equipped. We have bagged a huge order for a missile system, for which work is being done at the Bangalore complex," Datt added.


Top 5 Indian brands to look out for in 2010

Anand Mahindra, Mahindra Group Managing Director and Vice Chairman. Photo Courtesy: Reuters

Mahindra: Skyward bound

Meanwhile, the Mahindra Group's initiative to build aircraft is creating ripples in the business world. By doing this, Mahindra Group has become the first private conglomerate to step in to aircraft manufacturing sector. With sales of Rs 29, 358 crore, the Group recently bought two Australian aerospace firms, Aerostaff Australia and Gippsland Aeronautics."As a result of this acquisition, we now have an opportunity to play in the offset space," Mahindra Systech President Hemant Luthra told a leading business daily.

According to analysts, Mahindra's acquisition of these firms would not just give them access to technology, but also certification procedures that is required to bid for large projects from global plane makers like Boeing Co. and Airbus SAS.


Top 5 Indian brands to look out for in 2010

A man talks on a mobile phone in front of advisements of Bharti Airtel in the eastern Indian city of Siliguri. Airtel is India's largest telecom operator with more than 110 million users and an approximate annual turnover of Rs 55, 998 crore. Photo Courtesy: Reuters

Bharti Airtel: Posting 17% growth

From the telecom sector, Bharti Airtel, India's largest telecom operator with more than 110 million users and an approximate annual turnover of Rs 55, 998 crore.

According to the company's website, by the end of first quarter of fiscal year on June 30, 2009, the company had (income) of Rs. 237.9 crore and revenues of Rs. 9941.6 crores, a growth of 17% compared to the quarter ended June 30, 2008.

Bharti Airtel is already present in all the 22 licensed jurisdictions in India and in Sri Lanka. Last month, it made an appearance in Bangladesh with $30 crore initial investment proposal to buy a 70 per cent stake in Bangladesh's mobile company Warid.

With this, Bharti became the first Indian telecom operator to enter Bangladesh's mobile market.

Meanwhile, Bharti Airtel has also stepped in to the mobile applications market. With over 1200 applications, it has become the first Indian teleco to follow Apple's highly successful business model.

Top 5 Indian brands to look out for in 2010

Dabur stands tall as one of the trustworthy Indian brands. Photo Courtesy: Dabur

Dabur: 125 years and going strong

From FMCG sector, Dabur has come a long way since its establishment as a ayurvedic company back in 1884. Today, with an annual turnover of Rs 2800 crore and market capitalisation over Rs 10, 000 crore, it has become one of the leading FMCG companies of the country. Dabur is eyeing a Rs 4,000-5,000 crore turnover by 2009-10.

With over 125 years of experience, Dabur has carved out an identity of its own in ayurvedic and natural health care products. Dabur managed to stay on and generate better turnovers with each passing year by keeping both loyal customers and new generation possible customers in mind. Dabur has now ventured in to the modern lifestyle products sector as well with a range of products for the youth.

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Top Indian Brands that have gone to foreign hand

Whenever we buy any consumer goods what do we look for? Brand name. Yes, we look for our favorite brand. We have grown up in this brand culture that brand is everything to us. Trust, quality, image, promises, and glamour – we see all of these things in our favorite brand and we are deeply loyal to these brands. From the plethora of these brands some are our very own – Indian and some are foreign and yet some are very much Indian but belongs to foreign companies.

Brand has become an important intangible asset and it is one of the key drivers of the growth of the business. Fortunes are spent in creating, establishing and nurturing a brand name. In the past decade, we have seen many brands – both Indian and foreign – rise and fall in the Indian market. Many have gained strong market share and yet many have fizzled out after an initial bang.

There are many Indian brands which enjoys tremendous brand recognition, have huge brand loyal customers and a lion’s share of market, yet they are owned by Multinationals. This is a competitive world, survival of the fittest and toughest and never dies attitude is needed for survival and for profitability too. In the past, Indian businesses enjoyed a monopolistic closed economy. With opening of the Indian economy to the world, a door to the bigger market was opened to the local products and also entry of the international products to Indian market. Many Indian brands died, many more were bought out by MNCs and yet many survive to not only maintain its market position in Indian soil but also venture into international arena.

Many strong Indian brands were acquired by MNCs. As buying an already established brand is one of the methods of entering a new market. While the reasons for selling of Indian brands to these foreign companies ranges from inability of the Indian company to compete against these foreign giants, lack of will to fight, inability to match the resources with these MNCs, profitability in joint venture and alliances to cashing in the brands when time is going good i.e. ‘making a fast buck’. Whatever, the reasons for selling their brands to MNCs, listed below are few top Indian brands which eventually went to foreign hands.

Thumps Up

thumps up

A cola drink introduced in 1977 to offset the expulsion of American Coca Cola Company, an Indian brand by Parle Group gained a near monopoly in India with government closing the door to foreign companies/brands. When Government of India again opened its doors to multinationals, Thumps Up lost its will to fight with its resource packed international brands vis Pepsi and Coca Cola. It sold out to Coca Cola Company in 1993 in order to make quick money after enjoying a near monopoly for almost 15 years. As Thumps Up had a huge market share, Coca Cola Company decided to keep the brand alive rather than kill it to give competition to Pepsi.

Limca

limca

Coca Cola Company bought Indian brand Limca along with Thumps Up when the Indian government opened its door to foreign companies. It tried to kill this brand as well but found out that lemonade is a favorite of Indians during hot sweltering summers; it was revived as a tangy and refreshing drink. Limca is still one of the top brands in soft drink segment in lemon flavor. With better marketing by Coca Cola Company, this brand is still going strong.

Lakme

lakme

Lakme started as a subsidiary of Tata Group in 1952. This Indian cosmetic brand was not making any profit. It had two options after perennially losses, one to close this brand and second sell it to another company. Tata Group took the second option and Lakme Limited formed a joint venture of 50-50 with Hindustan Unilever Limited in 1996 and later in year 1998 sold this brand to Hindustan Unilever Limited, a conglomerate in consumer goods sector. And today Lakme is a household name in cosmetics in India as well as abroad.

Kwality Ice Cream

kwality

This brand of ice cream found in every nooks and corner was a pioneer in the field of ice cream manufacturing in India. Kwality later ventured out from ice cream sector to restaurants. In 1995, Kwality tied up with Hindustan Unilever Limited, move that took this Indian brand to international market. Hindustan Unilever Limited introduced Kwality Walls ice cream to India and the world beyond, a very profitable venture indeed.

Viva and Maltova

maltova

This favorite Indian heath drink was brought by GlaxoSmithKline Beecham Consumer Healthcare Linited from Jagatjit Industries in the year 2000. Now with well known brands GlaxoSmithKline – Horlicks, Boost, Viva and Maltova – it has become a market leader in Indian health drink market. Viva has been repositioned as a traditional family health drink and Maltova as a tasty chocolate based health drink for the kids.

Kissan

kissan

The preserved food division of United Breweries Group (UB Group) was not doing well as compared to its liquor division. So, UB Group sold its food section along with Kissan brand to Hindustan Unilever Limited. Now Kissan is another of HUL’s Indian brand. HUL has revived and added more desi flavor to Kissan brand. Also, more items such as salt, rice, spices, chilli powder, atta, etc were added to Kissan brand and hence taking this Indian brand to another level.

Hamam

hamam

Hamam, one of the oldest Indian beauty soap brands, has created itself as a trustworthy brand in the market. It is a natural soap category with low pricing. It was owned by Tata Oil Mills Company (TOMCO). It was taken over by Hindustan Unilever Limited when it acquired TOMCO in the year 1993. Hindustan Unilever Limited continues to keep this brand alive as it is one of the trusted brands with strong brand loyalty in soap segment in Indian market. HUL did try to repackage and modify the brand but they found out that by changing the composition of the soap they were loosing the loyal customers, so HUL have gone back to old composition and is using ‘trust’ and ‘quality’ as this brand’s salient points in marketing it.

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7 Indian brands in top 500

Wal-Mart retains the No. 1 spot; Tata heads the 2009 list among Indian firms, followed by Reliance and SBI.

Mumbai: A list prepared by UK-based Brand Finance ranking the top 500 global brands of 2009 features seven Indian companies, of which three are new entrants.

At the 186th spot, State Bank of India (SBI) is the highest ranked Indian company, jumping from last year’s 344. Its brand value has risen to over $4.5 billion (Rs20,790 crore).

However, rankings of other Indian brands such as the Tata group, Reliance Industries Ltd and Bharti Airtel Ltd fell in the year. Tata slipped from 51 to 64, but its value rose from $9.9 billion to $11.2 billion.

The value of the Reliance brand has risen to $7.2 billion, but its ranking has fallen from 93 to 107. Airtel has slipped to the 288th spot, with brand value coming in at $3.1 billion, a tad higher than last year’s $3 billion.

Companies across the globe are increasingly realising that a brand with high value can reap rich financial rewards; brand value is being used to not only borrow money but also determine the value of a company during mergers and acquisitions.

With more Indian companies getting a global footprint, an increasing number of Indian companies are finding that they can boast brand values that can leave many multinational companies behind.

There are three new Indian entrants to the list, which includes Bharat Petroleum Corp. Ltd (BPCL), which stands at 305. Infosys Technologies Ltd is ranked 423 and ICICI Bank Ltd, 439.

All these brands, however, have a long way to go to get to the top of the ladder, which retail giant Wal-Mart Stores Inc. occupies for the second straight year, with a value of $41.3 billion.

Internet firm Google Inc. climbed to the second spot from last year’s five, pushing Coca-Cola Co. down from two to three. Google’s climb has also pushed the other established firms a step lower down the pecking order, with International Business Machines Corp. (IBM) moving down to four and Microsoft Corp. moving to five.

The value of the top 500 brands has grown by 26% in a year to over $2.8 trillion.


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